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According to the county's business model, in 2010, NAICS 32223 (stationery manufacturer) had 24,349 employees. This NAICS category slowly declined over the next ten years, with 15,678 employees at the end of 2019. Also: follow up on BoSacks' tweets about newspaper circulation.

According to the county's business model, in 2010, NAICS 32223 (stationery manufacturer) had 24,349 employees. For the rest of this decade, it has been on a downward slope, and this NAICS category bottomed out in 2019 (so far) with 15,678 employees.

The Census Bureau's definition of this business classification:

This industry includes organizations that are primarily engaged in processing paper or cardboard into products for writing, filing, works of art, and similar applications.

Although institutions in this category have also been declining, industry observers have noticed a renewed interest in stationery and related products around the last few data points (around 2016). "Stationery Trends" magazine stated in 2016: "Consumers’ enthusiasm for stationery and specialty paper products is recovering strongly. From diaries to cards to printed matter, written words and personal emotions are stronger than ever before-and with new The way of returning." Traditional printed greeting cards are still quite powerful (their common theme is "I will give you a real card"), while LED, audio and other electronic/rich media elements have entered printed greeting cards. The Greeting Card Association has also tracked people’s strong interest in handwritten greeting cards, unique shapes, foils, and other special effects.

Journals with unique uses also stand out. From blank journals, to travel diaries, self-exploration journals, and journals that track family memories have always been hot topics. For fitness enthusiasts, "Workout Diary" ("WODBooks") is also very popular. The classic Moleskine notebook regained popularity in the middle of the decade, and Moleskine's photos full of notes were shared on social media. Christmas and other holiday greeting cards are increasingly customized/personalized, featuring the sender’s family, and printed through digital printing services such as Shutterfly. "Handmade", usually using letterpress printing, is usually a valid term for most products in this product category, although many of these "manufacturers" may not be reflected in the census data because they are often individual craftsmen or hobbyists. Although these data points are several years old, it will be interesting to see what the pandemic and mandatory lockdown do to the demand for such items in a few years.

Over time, we will add other data from County Business Patterns, such as the number of employees, payroll, and similar information for other business categories related to the graphics communications industry.

The 3222 four-digit NAICS includes a variety of different conversion packaging types. In the next few months, we will continue to study them in turn, including:

Last week, BoSacks posted an old chart on Twitter. This is one of Dr. Joe Webb’s most popular works:

New research chart How digital news consumption surpasses traditional channels 65% of respondents said they rarely or never get news from print https://t.co/ZskGHDUVS0 pic.twitter.com/UXL7n40RiW

It shows the penetration rate of each newspaper. As you saw in 1960, every household in the United States had 1.1 newspapers. By 1995 and the early stages of the Internet, the household penetration rate had dropped to 0.6. At the end of this old chart in 2008, the penetration rate was 0.4. Today I am sure the situation is worse, but I have no data.

But we did it! To make matters worse: we only have 0.2 newspapers per household. This doesn’t even have a sports page.

(This is Friday’s return, so we used the same old chart format as Dr. Joe.)

In any case, Bo added, “For 61 years, the circulation of newspapers at home has been in a state of free fall.” You really can’t blame the decline of newspapers on the Internet; this started in the 1960s, but with cable TV, CNN and With the advent of 24-hour cable news, the real decline in circulation began. Everything must pass.

(And, no, we cannot explain the data gap in 2010.)

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