https://www.wsj.com/articles/gary-vaynerchuk-promised-fans-an-nft-they-ordered-one-million-books-as-a-result-11636984800

On a sleepy weekend in late August, entrepreneur and business writer Gary Vaynerchuk (Gary Vaynerchuk) booked more than 1 million upcoming books. This is one of the industry's largest pre-orders for a single title in 24 hours.

The reason is not in his new leadership book "Twelve and a half years old: Harnessing the emotional components needed for business success", but in the gift he promised for every 12 printed copies: a mysterious non-fungible token, or NFT.

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